M.A. Thesis:

The effect of strategic orientations on new product development performance, by emphasizing on moderating role of networking capability (Studied case: Toos Industrial Town of Mashhad)

New product development is a strategic and key activity for many companies through which new products will have a significant share in sales and profits. In fact, new products are an important factor for the success of organizations in the market. The main purpose of this research is to investigate the effect of strategic orientations on the performance of new product development, with an emphasis on the moderating role of networking capability. In order to test the hypotheses, a questionnaire containing 22 questions was used. To verify the validity of the research tool, a confirmatory factor analysis was used by SPSS software. Cronbach's alpha index was used to measure reliability and its coefficient for all constructs was 0.911, which indicated good reliability of the questionnaire. The statistical population of the study was managers of Toos industrial towns in Mashhad. Sampling was performed randomly. Finally, 110 questionnaires were collected. The analysis of the collected questionnaires was done by regression method and by SPSS software and SMARTPLS software. The results of the research model indicate confirmation of two hypotheses from four research hypotheses. This means that the effect of market orientation on product development performance; the effect of entrepreneurial orientation on product development performance is statistically significant. But the moderating role of networking capabilities was not confirmed in the relationship between market orientation and product development performance, as well as the relationship between entrepreneurial orientation and product development performance.

Keywords: strategic orientation, new product development function, networking capability, new product developm