Thesis:

Identification and ranking of guilds' use of new technologies

New technologies in recent decades, with the focus on human knowledge and rationalism, and in order to optimally exploit thought and entrust repetitive and non-creative tasks to machines, as well as freeing human skills as the focus of the development of societies, have received special attention from organizations and scientific circles. has attracted attention, now according to the above, the aim of the current research is to identify the obstacles to the use of new technologies in the work activities of the managers and employees of the Chamber of Guilds and various guilds active in Sabzevar city. This research has been carried out using a combination method of sequential exploratory strategy. In the qualitative stage, the traditional content analysis method was used, and in the quantitative stage, the survey research method (combined exploration) of a descriptive type was used. The statistical population of the research is the managers and employees of the Chamber of Guilds and various guilds active in Sabzevar city.In the qualitative phase, 15 people were purposefully selected to conduct in-depth interviews and the interviews continued until the saturation phase. In the quantitative part, a simple random sampling method was used, and 206 people were selected as a sample using Morgan's table. The tool of data collection in the qualitative part of the interview and in the quantitative part of the questionnaire was made by the researcher. In order to analyze the data in the qualitative part, open and axial coding was done using MAXQDA 25 software, and in the quantitative part, sample T-test and Friedman's test were done using SPSS software. The formal and content validity of the questionnaire was confirmed by researchers and experts. The reliability of the questionnaire was estimated through Cronbach's alpha coefficient of 0.855.The findings show that in the qualitative part, 33 primary concepts, eighteen sub-categories and four general categories were extracted, which are: 1) Individual barriers (skills and knowledge - motivation and attitude) 2) Economic barriers: financial resources, cost of skill training- provision of hardware and software), 3) cultural barriers (society's attitude towards the technology of the expert force - the weakness and theoretical knowledge of the guild managers, the view of the guild managers towards information and communication technology). (4) Infrastructural-technical barriers, limited access to technology in the space of the city's guilds room and the offices of each of the guilds - technological facilities and equipment. In the quantitative part, individual obstacles, economic obstacles, cultural-educational obstacles and infrastructural-technical obstacles are the main obstacles in the use of information and communication technology in the work activities of guild managers. Among them, technical and infrastructural barriers were the most important and economic barriers were the least important barriers that were raised by the interviewees.The conclusions show that according to the obtained results, the technical and infrastructural obstacles are the most important, the most important and the most frequent obstacles to the use of information and communication technology in the work activities of guild managers, therefore, it is necessary for guild managers to seek solutions These are obstacles

Keywords: New technologies, guilds, obstacles, identification