M.A. Thesis:

Factors Affecting the Reception of Public Open Data

Today, we see a huge data storm due to the actions of individuals, businesses, and governments. It is necessary to obtain the hidden value by using and reusing produced data by opening up a large volume of data. This can effectively leverage the potential of mass data in every part of the industry and business to plan, make decisions and ultimately develop businesses. Governmental data, driven by e-government realization, can play a leading role in booming startups. Therefore, this study seeks to investigate the factors influencing the adoption of open-government data in start-ups. This research is applicable based on purpose, also it is descriptive and a survey based on the method. The statistical population is all start-ups in Mashhad city and the sampling method is available sampling. A sample of 150 technology companies was selected and 385 questionnaires were distributed. In this study, a standard questionnaire was used to measure the research variables. By utilizing Rogers Diffusion of Innovation Model the effect of variables of this theory are investigated on the behavioral intentions of start-ups in relation to the use of open government data. The results showed that variables of relative advantage, complexity, adaptability, visibility, and reduced risk were positively correlated with citizens' behavioral intentions to use open data

Keywords: Open Government Data, Startups, Rogers Diffusion of Innovation Model