Thesis:

Investigating the impact of job stress and job satisfaction on customer service quality with the mediating role of organizational commitment

The present research has been conducted with the aim of investigating the impact of various factors affecting the special value of the brand and the intention to take online courses through electronic education among employees and representatives of public and private insurance branches in Sabzevar city. The method used in this research is descriptive and survey method. In order to collect mixed information, library and field research methods have been used. Also, in terms of the application of research results, this study is included in the category of applied research. The current statistical population is employees and representatives of government and private insurance branches in Sabzevar city, whose number is 133. According to Morgan's table, the sample size is 133 people, and in order to ensure the return of the questionnaire, 100 questionnaires were distributed among the customers in a simple random manner. The data were analyzed by structural equations and with the help of smart pls software. The results indicated that in the current research, all the hypotheses were confirmed and the special value of the brand has a significant effect on the intention to take online courses through e-learning among employees and representatives of public and private insurance branches in Sabzevar city.

Keywords: the intention to take online courses through e-learning among employees and representatives of publi