Thesis:

Investigating the moderating role of green information system on the relationship between supplier integration٫ customer orientation٫ green process innovation and green product innovation

The main goal of this research is to investigate the effect of supply chain integration on green innovations with regard to the role of green information systems as a modifier. This research is applied in terms of purpose and descriptive-survey in terms of nature. The statistical population of this research is the managers of the oil company of Sabzevar city, and the sample size was estimated by Cochran's formula to be 259 people, who were selected randomly. In this research, a 28-question questionnaire by Q and Liu (2022) was used to collect data. In order to measure the validity of the questionnaire, a panel of experts including university professors was used, and Cronbach's alpha was used to measure reliability. In order to analyze the data, Lisrel and SPSS software were used. The results of the Pearson correlation test showed that there is a positive and significant relationship between the variables of supplier integration and customer integration with the variables of green information system, green product innovation and green process innovation at the level of 1%. The results of the structural equation model showed that the independent research variables (supplier integration and customer integration) have a positive and significant effect on the dependent research variables (green product innovation and green process innovation) both directly and through the modifier variable of the green information system.

Keywords: Integration, supply chain, green innovation