M.A. Thesis:

Study the factors affecting the adoption of information technology based on Davis model (Case Study: Cultural Organizations of Sabzevar)

Considering the importance of using information technology in organizations, this research aims to investigate the factors affecting the adoption of information technology in the cultural departments of Sabzevar using the Davis model. The statistical population consisted of all the managers and staff of the above centers, which numbered 310 people, and the statistical sample was determined by class and by the Morgan table. The data needed to examine the research hypotheses has been collected using the Davis Technology Questionnaire. To assess the validity of the opinions of professors and experts and for reliability, calculated from Cronbach's alpha, which was equal to 81%, also, for analyzing the collected data, using the hypothesis test, t-test and Pearson correlation test were used with SPSS software. Findings of the research show that mental perception of the ease of using information technology on the perception of the usefulness of information technology, the attitude towards the use of information technology, the use of information technology has a significant effect. The mental perception of the usefulness of using information technology on the attitude toward the use of information technology has a significant effect on the decision to use information technology. Also, the attitude toward using information technology on decision making has a significant effect on the use of information technology, and the decision to use information technology has a significant effect on the use of information technology. Finally, considering the confirmation of all the research hypotheses, the main hypothesis was confirmed.

Keywords: Information Technology, Davis Model, Cultural Offices