M.A. Thesis:

The relationship between satisfaction and continuous use intention of e-learning service

The purpose of this study was to investigate the satisfaction and continuous use of e-learning services. This research is a descriptive correlational one in terms of purpose and data collection. The statistical population of the study consisted of all the experts of different sectors in North Khorasan department of education 250 people. Due to the use of structural equation method for data analysis, 137 people were selected as the sample. Simple random sampling method was used. The data required for the study were adapted using a questionnaire derived from the study of 99 Pereira et al. (2015) to measure research variables. The reliability of the questionnaire was determined by Cronbach's alpha for the variables of technology readiness, performance, intention to use and satisfaction, respectively, 0.956, 0.926, 0.938, and 0.914, respectively. The content validity of the questionnaire was confirmed. The data were analyzed by descriptive and inferential statistics (Structural Equation Method) using AMOS 16 software. The results showed that there is a positive significant relationship between performance and intention to use with satisfaction mediator role. Also, there is a positive and significant relationship between technology readiness and intention to use satisfaction with mediator role of satisfaction.

Keywords: Technology Readiness, Intention to Use, Satisfaction, Perceived Quality, Innovation