M.A. Thesis:

Financial Literacy, Financial Advisers and Information Resources on Demand for Life Insurance

The present study was conducted to investigate the impact of financial literacy, financial advisors and information resources on life insurance demand. The statistical population of the study consisted of all major and major insurance clients of Sabzevar Asia in 1398 among whom 384 persons were selected using simple random sampling method. A questionnaire was used for data collection. The validity of the questionnaires was confirmed and their reliability was confirmed by initial implementation in a sample of 30 people using Cronbach's alpha method. Results were analyzed in two levels: descriptive statistics (tables and graphs) and inferential statistics (structural equation test). The results of this study showed that: Financial literacy, financial advisors and information resources have a positive and significant impact on the demand for life insurance

Keywords: Financial Literacy, Financial Advisors, Information Resources, Life Insurance Demand, Asian Insuranc