M.A. Thesis:

khvdangary resolution and consumer behavior set chain convenience stores

The present study investigates self-efficacy and consumer behavior in a convenience store chain in Mashhad. This study is applied in terms of purpose and correlational in terms of data collection and analysis. The statistical population of all customers was Mashhad convenience stores in 1398. The sample is based on infinite statistical data of 385 people.To analyze the data from the structural equation test using Smart PLS software. Used.The data collection tool was a questionnaire whose validity and reliability were confirmed. To analyze the data from the structural equation test using Smart PLS software. Used. The data collection tool was a questionnaire whose validity and reliability were confirmed. To analyze the data from Structural Equation Test using Smart PLS software. Used. The findings showed that self-reported clarity had a positive and significant effect on consumer behavior characteristics such as optimism, success, innovation, uniqueness, emotion-seeking, life satisfaction, intellectual comfort, and friendship, thus, all research hypotheses were positive. Has been approved.

Keywords: Keywords: Self-Sufficiency, Consumer Behavior, Self-Esteem, Innovation Optimism, Life Satisfaction,