Thesis:

Investigating the key factors affecting the export performance of small and medium-sized companies

Export has a direct role in the economic development and growth of the country. And it is a more complex activity than domestic business, and employees and managers who have responsibility for making decisions in foreign markets play a key role in this field. The degree of commitment of managers to export activities and the allocation of company resources and funds to realize exports and the adoption of macro strategies to strengthen exports by managers can play an effective role in the export performance of companies. Achieving short-term and long-term goals in companies can accompany the company on the path of evolution and growth and bring it to its desired position with its managers and employees.The purpose of this research is to investigate the effect of the effective factors on the export performance of small and medium enterprises in Bushehr city. The statistical population of this research was managers and experts of small and medium enterprises in Bushehr city in 1402. 101 questionnaires were distributed in the mentioned society, of which 98 questionnaires were analyzed. The method of the current research was descriptive correlation, the reliability of the questionnaires was confirmed using the Cronbach's alpha method and the validity of the instrument was confirmed by the content and structure method, and due to the non-normality of the data distribution, the data was analyzed using the structural equation method and Smart Pls3,2 software.6were used. The findings showed that at the confidence level of 5% , 4 hypotheses were confirmed, the results indicate that 4entrepreneurial, market, industrial and organizational factors influence export performance.

Keywords: general, export, entrepreneurship, influence, organization, industrial market