M.A. Thesis:

The impact of social entrepreneurship on organizational performance with the mediating role of distinct competencies in marketing

Abstract The purpose of this study is to investigate the impact of social entrepreneurship on organizational performance with the mediating role of distinct competencies in marketing. The population of this study is 260 employees of all private hospitals in Ghaemshahr, Mashhad, of which 152 were selected as statistical samples. Morgan's table was used to determine the sample size. To select the appropriate sample, simple random sampling method was used. Has been. The data collection method was through a questionnaire. The validity of the variables was calculated using Cronbach's alpha coefficient for the variables of distinct competencies in marketing, organizational performance and social entrepreneurship, 0.92, 0.81 and 0.89, respectively.. Content validity of the questionnaire was confirmed by the site survey. Factor analysis was performed using SPSS software version 19 and structural modeling method with LISREL software version 8.8 was used for statistical analysis. The results showed that social entrepreneurship influences organizational performance with the mediating role of distinct competencies in marketing. The results also showed that social entrepreneurship and distinct competencies in marketing influence organizational performance.

Keywords: Keywords: Distinct Marketing Competencies, Organizational Performance, Social Entrepreneurship