M.A. Thesis:

Investigating the Impact of Social Media on Resistance to Innovation with the Mediator of Non-complexity, Performance Risk Barriers and Usage Patterns in Internet Banking Services

In this study, we attempted to examine green HRM and green supply chain management practices on sustainable performance. The present study is applied in terms of purpose and descriptive, survey and correlational. The statistical population of this research is all customers of Melli Bank of Khorasan Razavi. In the present study, based on Cochran formula for unlimited communities, 384 customers of Melli Bank were selected as the sample size using simple random sampling. Data were collected through Matsu et al (2018) questionnaire. Descriptive statistics and inferential statistics were used to analyze the data according to the hypotheses of this study. SPSS software was used for factor analysis and LISREL software was used to analyze the research hypotheses. Path coefficient and significance for social impact on performance risk barriers, application patterns and innovation barriers, respectively (0.78, 7.12), (0.81, 9.33), (0.62, 6.47) The results obtained for the impact of performance barriers and performance patterns on the barriers to innovation were (0.78, 4.46) and (0.51 and 6.55), respectively. Performance and application patterns in Internet banking have a positive and significant impact.

Keywords: : Social Media, Resistance to Innovation, Performance Risk Barriers, Practical Models