M.A. Thesis:

The Impact of Cultural Values on Technology Acceptance

Organizational culture is seen as a measure of the content of any organization for success at the competitive level and is a factor in implementing other process factors. Reception and preparation technology as a dynamic process in any organization is that organizational culture can be considered a factor for the success of the organization. the purpose of this research is The effects of cultural values on Admission and Technology Readiness. The statistical population of the study was the managers of Islamic Guidance and Culture Department in Khorasan Razavi province. The research tool was a questionnaire whose validity and reliability were confirmed. The results showed that the values of collectivism and long-term orientation as two cultural dimensions have a positive effect on perceived usefulness and perceived ease, while these two dimensions have a significant negative effect on perceived discomfort. On the other hand, it was found that patriarchal values, as another dimension of cultural values, had a significant negative effect on perceived ease and perceived usefulness and had no significant effect on perceived distress.

Keywords: Cultural Values, Admission and Readiness Technology