M.A. Thesis:

Evaluation of Barriers to Development of Competitiveness Indicators of Tourism Industry in Iran

The purpose of this paper is to determine the impact of tourism competitiveness strategies on the demand for tourism in Iran. is. The method of this research is applied and the population of this research is all the experts and managers of the Directorate General of Cultural Heritage and Tourism of Khorasan Razavi, 150 people. The sample size was determined by random sampling. According to Morgan table, the number The sample is 107 people. The data collection method was a questionnaire and correlation type and analyzed by SPSS software. The results of the research indicate that tourism competitiveness strategies affect the demand for tourism in Iran. The results of the ranking show that the highest rank is related to the regulatory frameworks, the business environment and infrastructure, and ultimately human, cultural and natural resources. It should be noted that the prioritization does not mean that these factors are highly significant in terms of importance, but due to the small difference in the number related to the rating of some factors, one can say that all of these factors are of some high importance. And ranked in order to determine their relative importance.

Keywords: competitiveness, tourism, tourism demand, Iran