Thesis:

Bibliometrics of organizational communication strategies: Identifying research patterns and future studies

This study presents a comprehensive and systematic bibliometric review of the scholarly literature in the field of organizational communication. Adopting a pragmatic paradigm, the researcher employed a structured strategy to collect citation data from the Scopus database. The data were preprocessed in accordance with the PRISMA protocol, resulting in a final corpus of 634 eligible studies. These were analyzed using R and VOSviewer software to uncover patterns and trends within the domain.The findings identified the most influential documents, authors, journals, institutions, and countries contributing to the advancement of organizational communication research. Through network mapping and content analysis, the study highlighted dominant theoretical perspectives, prevailing scholarly discourses, and critical gaps in the literature. Particular emphasis was placed on the need to address emerging topics and organizational challenges that have gained prominence in the outputs of leading academic institutions and journals.From a foresight perspective, the research underscored the rapid growth of scientific production in countries such as the United States and Australia, and the cultural influence these nations exert on organizational paradigms globally. By delineating contemporary research models and trends, this study offers strategic insights for organizations undergoing profound transformations driven by the rise of artificial intelligence. It aims to support a deeper understanding of the evolving opportunities and risks within this vital field.

Keywords: Keywords : Organizational Communication, Communication Strategy, Bibliometrics, Foresight, Scopus, Vosviewer