Thesis:

Examining the relationship between the four dimensions of successful digital transformation with innovation and company performance

Technology plays a major role in the ability of business to evolve in the market and deliver value to the customer. HR strategy is increasingly linked to the dominant organizational strategy and experiences the direct impact of continuous change while supporting the organization's development in the emerging digital environment. Human resource management plays an important role in supporting changes. Organizations seek to adopt innovations to improve their performance and respond efficiently to their environmental demands. Considering the above-mentioned cases, the purpose of this research is to investigate the impact of strategy, culture, human barriers and capacity. Information technology is on the innovation and performance of the company with the mediating role of digital transformation. The statistical population includes the employees of the company, the size of the statistical sample was estimated using Cochran's formula and random sampling method. 2021. The content and form validity of the questionnaire was confirmed by the expert opinion of the relevant experts. A preliminary test was used to determine the reliability. The Cronbach's alpha coefficient of the different parts of the questionnaire was calculated and finally the Cronbach's alpha was 0.9. It is a descriptive research and a survey method. Because the variables cannot be controlled in the current research, therefore, the current research is a quasi-experimental type. In terms of the method of data collection, the current research is a field study. Data analysis was done using SMART PLS software. The research findings show that there is a significant relationship between the 4 dimensions of digital transformation and company performance, as well as innovation. It mediates the relationship between these dimensions and the company's performance. They show that improving these factors increases organizational performance

Keywords: performance, strategy, culture, human barriers and capacity of information technology and innovation