M.A. Thesis:

the effect Beliefs, Attitudes and Compatibility on Sustainable water consumption behavior.

Due to the scarcity of water resources and the significant and significant reduction of rainfall in recent years, the issue of optimal and appropriate water use has become more and more important. Therefore, the purpose of this study is to observe the effect of beliefs and attitudes mechanisms on sustainable water use behavior. For this purpose, a questionnaire including 32 questions was distributed randomly among the subscribers of Sabzevar and Jouin in different regions and the research hypotheses were tested using structural equation method. The findings showed that between utilitarian beliefs, ecological beliefs, drought severity beliefs and beliefs about the concept of water resources have a positive and significant effect on people's attitude towards water consumption and saving, and also these beliefs have a positive and significant effect on people's water use behavior. Significant and also improve water consumption mechanisms. Therefore, the results of this study suggest that people's beliefs can play an important role in their attitudes and behaviors in improving water consumption and therefore it is suggested that people's beliefs can be influenced in different ways and thus water consumption can be improved. Directed to the optimum state.

Keywords: Keywords: Utility beliefs, Ecological beliefs, Drought severity beliefs, and Water resources beliefs