M.A. Thesis:

Organic structure, service innovation and organization performance due to the moderator role of learning orientation and coordination of internal functioning

Abstract The present research was conducted with the aim of organizing an organic structure on innovative services and organizational performance, taking into account the moderating role of the tendency to learn and coordinate the internal functioning of the Pasargad insurance agencies in Khorasan Razavi province. The present research is a descriptive-survey method. Library and field research methods have been used for collecting mixed data. The statistical population of this study is all Pasargad insurance managers in Khorasan Razavi province. Their number is 200 representatives. According to Morgan's table, the sample size was 130 delegates and finally 130 managers. The questionnaires were distributed randomly among them. The data were analyzed by structural equations with the help of smart pls software. The results indicated that the organizational structure on innovative services and organizational performance was significantly affected by Pasargad insurance agents in Khorasan Razavi province, with a moderate effect on learning orientation and coordination of internal functioning. Five research hypotheses were approved.

Keywords: Organic structure, Innovative services, Organizational performance, Learning orientation and coordin